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Seedcraft Digital
Desktop view of the Tiago Blela campaign platform showing the hero section with voting status and cost comparison table
Mobile view of the Tiago Blela campaign platform showing the nomination status and voting guide optimized for phone
Seedcraft Digital

Tiago Blela Campaign Platform

A fan mobilization site for Secret Story 10, with voting guides, cost comparison, and community tools.

Client
Clube de Fãs de Tiago Blela
Category
Essential
Date
Technical highlights
  • Static site, no database, no runtime
  • Status updates ship in under 5 minutes via config + git push
  • Mobile-first, optimized for fast reads during live galas
  • Near-zero hosting cost, handles traffic spikes

The fans were there, the site wasn’t

Tiago Blela entered Secret Story 10 as a skate and surf instructor from Sines, with a school he founded in memory of a friend and a parallel career in rap. He started in 14th place the week the show opened, with no campaign behind him. He kept climbing as the public figured out who he was, until he was saved in first place on his first nomination. Over the past weeks he’s reached the top 2.

Tiago’s fans were already mobilizing on their own, in Instagram comment threads and WhatsApp groups, running raffles and pooling money for group votes. They had no central place to explain voting and pull everything together, and no other contestant on the show had one either.

We built one page with one job: taking anyone who wants to support Tiago from “I want to vote” to “I voted” without friction. At the top, a prominent indicator tells the fan the first thing he needs to know: whether Tiago needs votes, or is safe.

The heart of the page is a voting cost table, verified every week, that compares every option side by side. More than just listing prices, it helps the fan see what no official source explains: when each option is actually worth it.

Below the table, four recommendations by voter type (casual, regular, power voter, group) send each person to the right guide. Two step-by-step guides cover phone and app voting.

The rest of the page gives context for anyone who wants to stay. Tiago’s profile tells the story of the Skatebrothers Academy and his rap project. There’s also the nomination history, the ranking evolution chart, the “Team ALI” WhatsApp group, and a news feed that automatically pulls the latest articles. All of it lives on a static page, built mobile-first because that’s where fans open it during a live gala.

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